Unblock 1.0 Is Here: AI Builds the Site, Your Client Edits It

After months of public beta, Unblock 1.0 is officially available. It is the first stable release, and it puts AI at the heart of the product.

Describe a website and Unblock can build it: pages, layouts, styling, templates and content, directly in WordPress. Then you, or your client, can keep editing it natively in Gutenberg.

I’ve been building WordPress products for over 16 years. Getting a first version out of AI is now the easy part. What I care about is what happens next: what it cost you, who owns the result, and who can still change it six months later.

“Most AI builders give you a nice site, but at what cost? It burns through tokens, and what you get back is proprietary and opaque. I built Unblock’s engine to reconcile WordPress with the open web. Turns out that’s exactly what AI needs.”

Try the live demo · See launch pricing

One prompt, a complete WordPress website

You can work with AI in two ways:

• AI chat inside the editor: build and refine the page you have open.
• External agents through MCP: connect a compatible agent over OAuth, including ChatGPT. It can work on the open page too, and above all on your entire site, without even opening WordPress.

That’s how one prompt becomes a complete website. Through MCP, an agent can:

• create multiple pages and build header and footer templates
• install plugins
• create post types, taxonomies and custom fields with ACF, Meta Box, Pods or JetEngine
• write the site’s content, from headlines and buttons to forms and image alt text
• write SEO titles and meta descriptions in Yoast SEO, Rank Math, SEOPress or All in One SEO

When it’s done, the site can be ready to publish.

Unblock is bring-your-own-key. You connect your AI provider and pay it directly, with no credits to buy.

Why Unblock’s AI is different

Most builders ask AI to write their own format. Unblock’s AI writes what the web already runs on: HTML, CSS, JavaScript and Twig.

That choice has three consequences:

• Fewer tokens. The AI works in compact, standard code instead of a verbose builder format.
• Everything stays editable. The conversion engine turns that code into real Gutenberg blocks and stays faithful to it, in the editor as well as on the front end.
• No ceiling. If the web can do it, the AI can write it and you can keep it. Twig and Timber also give you advanced dynamic data for real CMS projects.

Paste your own HTML and the same engine converts it into blocks too.

Edit it your way

You are never locked into what AI generates.

Need to change a heading? Edit it in Gutenberg. Want to explore another visual direction? Ask AI. Need precise control over a block? Work directly with the code. Visual and code editing stay in sync, so designers and developers can work on the same project.

Built for more than the first prompt

Here’s what that means once the site is live.

Performance. What AI generates is plain HTML, CSS and JavaScript. You can read it, remove what you don’t need and optimize any page.

Maintainability. AI-generated websites shouldn’t become tomorrow’s technical debt. Six months later, or after a handover, the next developer finds technologies they already know.

Freedom. Clients update their content directly in WordPress, without regenerating anything and without AI.

From first prompt to final handover

You start with a brief describing the business, its audience, the pages it needs and its visual direction. AI turns that brief into a complete WordPress website.

You review the result, refine sections and replace draft content with approved information. Before launch, you check responsiveness, accessibility, performance and content accuracy, as you would on any professional project.

Working through MCP? The free, open-source Agent Skills for Unblock guide your agent from the brief and design system to page building, content and dynamic data, then audit accessibility, performance, SEO and code.

Then you hand it over. When the client needs a change months later, the content is right there in WordPress.

AI builds the site. Your client edits it.

Launch pricing, until December 1

To celebrate 1.0, launch pricing on annual plans runs until December 1.

Launch pricing on the annual plans, until December 1

	Sites	Launch price	Regular price
Starter	1	$48.30/year	$69/year
Professional	10	$90.30/year	$129/year
Agency	100	$139.30/year	$199/year

Prefer to pay once? The Lifetime plan covers 1,000 sites for $349.30. It’s only available for a limited time, and then it will be gone.

Every plan includes all features and the AI assistant. Purchases are covered by a 14-day money-back guarantee.

Try the live demo · Get Unblock 1.0